Community influencer marketing strategy that converts

Working with brands and agencies to create large-scale influencer marketing campaigns.

Pioneers In Authentic
Large -Scale Influence.

Pioneers in South African
influencer marketing - AT SCALE

We curate highly targeted digital communities of 100 – 1000 nano/micro opted-in
 influencers per campaign. We create AUTHENTIC online storytelling, drive viral brand 
conversations
and gain invaluable consumer insights.

We Position Your Brand
At The Centre Of A Mass
Social Conversation.

We Position Your Brand At The Centre Of A Mass Social Conversation.

Community influencer marketing strategy

Working with brands and agencies to create large-scale influencer marketing campaigns.

Pioneers in South African
influencer marketing - AT SCALE

We are a South African influencer marketing agency, curating highly targeted digital communities of 100–1,000 nano and micro-influencers for each influencer campaign. Through genuine storytelling and social media influencer marketing, we position your brand at the heart of real conversations with consumers.

We position your brand at the centre of a mass social conversation.

With flexible tactical activations and fully-managed campaign-based solutions, we align with your brand strategies to create an effective influencer marketing strategy per campaign. Our South African brand influencer campaigns engage audiences authentically, generating social proof and meaningful engagement.

What we do.

What We Do.

Deliver:

  • A bespoke influencer marketing strategy with a unique social story 
  • Real engagement that converts
  • Expanded user-generated content for brands
  • Actionable consumer insights from consumers who apply to work with a brand in a community of influencers 
  • Full-service influencer campaign and community management

Drive:

  • Mass social sampling and consumer consideration
  • Online storytelling & brand engagement
  • Brand awareness, perception, education, consideration & conversion
  • Engaged brand communities

Achieve:

  • Outstanding ROI aligned with campaign KPIs 
  • Social proof to strengthen your brand influence
  • Placing your brand at the epicentre of a community influencer campaign
  • Grow your brand tribe with every new influencer campaign

How we do it.

How We Do It.

For 15 years, we’ve led the way as a South African influencer agency, building a growing database of over 250,000+ influencers. All collaborations are trade exchanges—no paid-partnership labelling—ensuring that influencers share authentic consumer opinions of your products or services in exchange for being gifted with product hampers and experiences.

Categories we work in.

Categories We Work In.

    • Beauty: Partnering with influencers for storytelling about beauty and personal care products.
    • FMCG: We put the FAST into FMCG, generating mass engagement to drive sales uplift
    • Lifestyle: Showcasing homecare, travel, and retail experiences.
    • Services: Influencing decisions on mobile, finance, insurance, fitness solutions, and more.
    • Tech: Driving mass conversations around tech products.
    • Alcohol: Engaging niche communities with personalised campaigns. 
    • More

Our 3 established
community platforms.

Trusted nationwide by brands and consumers, we have three B2C omni-channel publishing platforms, where 250 000+ consumers and influencers join communities and connect with one another and brands. Distinctively ours, actively engaging, and industry-leading.

Brand Advisor
The platform for all things lifestyle-related, including food, beverage, pets, homecare, retail and more.
brandadvisor.co.za

Beauty Bulletin
The platform for all things beauty-related, including makeup, hair, skin, personal care, health, wellness and more.
beautybulletin.com

Service Insider
The platform for all things services-related, including finances, mobile, internet, fitness, dining hospitality, travel and more.
serviceinsider.co.za

Use Us To.

Launch

A brand or new product.

Amplify

Existing brand campaigns, promotions & tactical activations.

Boost

Ongoing brand activity for extended awareness.

Consumer

Reviews and insights.

Expand

User-generated content.

Support

Existing macro influencer partnerships.

How we help you launch and grow through influencer marketing

Use us to.

Launch

A brand or new product.

Amplify

Existing brand campaigns,
promotions & tactical activations.

Boost

Ongoing brand activity for
extended awareness.

Consumer

Reviews and insights.

Expand

User-generated content.

Support

Existing macro influencer
partnerships.

Client testimonials.

Looking To Build Your BRAND With Genuine Social Media Influencer Marketing?

First, we get your ‘WHY’. Then we craft an impactful campaign solution that delivers on your objectives. Our South African influencer marketing agency facilitates trade exchanges and gets vetted influencers talking about your brand!

Ready To Grow Your Influence?

Love trying products or testing services in exchange for your honest opinions? Join our communities of South African influencers and discover the power of your influence.

Straight from Brand
Influence headquarters.

Dive into the latest articles, updates, product launches, & exciting news straight from our headquarters. Discover our insider tips, bold launches & social stories that will leave you inspired.

Driven social stories, through unique hashtag conversations, we provide a comprehensive 360 solution that includes design, copy, and production.  Each campaign uses a unique hashtag to accurately group, monitor and track the conversation, in partnership with Tagger.

Our approach involves developing a cohesive influencer strategy, centered around compelling narratives that engage audiences and amplify your brand’s message.

3 Established
Community Channels.

Trusted nationwide by brands and consumers, we have 3 self-built platforms where 250,000+
influencers and consumers
join communities and connect with brands. Distinctively ours, actively
engaging, and industry-leading.

Client Testimonials

Are you a  BRAND looking for 
authenticity at scale?

First, we get your ‘WHY’. Then we craft an
impactful campaign solution that delivers on your
objectives. We facilitate trade exchanges and get
vetted influencers talking about your brand.

Are you a  PERSON looking for 
influence?

Ready to take your social influence to the next
level? Love trying products & experiencing
services in exchange for your inside take?
APPLY to projects, BOOST your conversation, &
DISCOVER the power of influence.

Straight From Our Brand Influence Headquarters.

Dive into the latest articles, updates, & exciting news straight from our headquarters. Discover our insider tips, bold launches & social stories that will leave you inspired.