Pioneers in influencer marketing
We are a leading South African Influencer Marketing Agency, working with brands and advertising agencies to drive impactful campaigns. As pioneers in influencer marketing strategy, we’ve redefined social media influencer marketing strategy for more than 14 years. Our self-built database of over 250,000+ nano and micro-influencers connects brands with consumers through meaningful conversations.
We are a leading South African Influencer Marketing Agency, working with brands and advertising agencies to drive impactful campaigns. As pioneers in influencer marketing strategy, we’ve redefined social media influencer marketing strategy for more than 14 years. Our self-built database of over 250,000+ nano and micro-influencers connects brands with consumers through meaningful conversations.
Our 3 established community channels—Beauty Bulletin, Brand Advisor, and Service Insider—are the foundation of these connections. These platforms foster genuine storytelling, empowering South African influencers to engage communities and spark conversations, with hundreds of consumers generating social proof per campaign.
Our 3 established community channels—Beauty Bulletin, Brand Advisor, and Service Insider—are the foundation of these connections. These platforms foster genuine storytelling, empowering South African influencers to engage communities and spark conversations, with hundreds of consumers generating social proof per campaign.
What we do.
Our focus goes beyond merely connecting brands with influencers. We create 360-degree social media campaigns that position your brand at the centre of real conversations with consumers, across multiple platforms.
Our focus goes beyond merely connecting brands with influencers. We create 360-degree social media campaigns that position your brand at the centre of real conversations with consumers, across multiple platforms.
Here’s how we achieve this:
Building digital communities with consumers: We curate targeted groups of 100–1,000 nano and micro-influencers for each campaign.
Building digital communities with consumers: We curate targeted groups of 100–1,000 nano and micro-influencers for each campaign.
Driving user-generated content for brands: Consumers share their real experiences, creating UGC that engages followers and boosts brand perception.
Driving user-generated content for brands: Consumers share their real experiences, creating UGC that engages followers and boosts brand perception.
Amplifying product launch awareness: We create buzz around product launches, driving trial use and consumer adoption through compelling influencer campaigns.
Amplifying product launch awareness: We create buzz around product launches, driving trial use and consumer adoption through compelling influencer campaigns.
Delivering consumer insights: Our campaigns generate feedback and insights that allow brands to refine products and strategies.
Delivering consumer insights: Our campaigns generate feedback and insights that allow brands to refine products and strategies.
Our campaigns align with your objectives, focusing on:
Building brand awareness, perception, and engagement
Building brand awareness, perception, and engagement
Driving consideration and conversion, fostering long-term brand loyalty
Driving consideration and conversion, fostering long-term brand loyalty
Achieving outstanding KPIs that reflect measurable success
Achieving outstanding KPIs that reflect measurable success
What makes us different.
Our approach guarantees more than high visibility, delivering genuine, human-driven interactions that drive meaningful results through large-scale consumer engagement with your products and services.
Our approach guarantees more than high visibility, delivering genuine, human-driven interactions that drive meaningful results through large-scale consumer engagement with your products and services.
Here’s what sets us apart:
Here’s what sets us apart:
Trade exchange model: No traditional paid-partnership labelling. Thousands of content creators apply to projects to experience your product or service in exchange for their genuine opinions.
Trade exchange model: No traditional paid-partnership labelling. Thousands of content creators apply to projects to experience your product or service in exchange for their genuine opinions.
Flexible campaign activations: We offer ad hoc solutions, product launch support, and long-term collaborations that align with existing strategies.
Flexible campaign activations: We offer ad hoc solutions, product launch support, and long-term collaborations that align with existing strategies.
Active role in influencer conversations: Our team drives each conversation through our 3 omni-channel B2C platforms, maximising visibility through social, email, and site channels.
Active role in influencer conversations: Our team drives each conversation through our 3 omni-channel B2C platforms, maximising visibility through social, email, and site channels.
Seamless community and influencer campaign management: We ensure transparent, mutually beneficial collaborations, fostering trust between brands, influencers, content creators, and their audiences.
Seamless community and influencer campaign management: We ensure transparent, mutually beneficial collaborations, fostering trust between brands, influencers, content creators, and their audiences.
Cultural relevance: We unite hundreds of unique and diverse voices into one cohesive branded community, landing brands in the South African marketplace in a culturally relevant way.
Cultural relevance: We unite hundreds of unique and diverse voices into one cohesive branded community, landing brands in the South African marketplace in a culturally relevant way.
We don’t just facilitate—we actively lead dialogue while maintaining neutrality. Our influencer campaigns drive business results by connecting brands and influencers in ways that resonate with cultural relevance.
We don’t just facilitate—we actively lead dialogue while maintaining neutrality. Our influencer campaigns drive business results by connecting brands and influencers in ways that resonate with cultural relevance.
Our community channels
We manage three self-built platforms where influencers and consumers connect with brands:
We manage three self-built platforms where influencers and consumers connect with brands:
- Beauty Bulletin: The place for beauty and personal care, including skincare, makeup, and wellness.
- Brand Advisor: All things lifestyle—covering food, beverage, homecare, and retail.
- Service Insider: Insights on services like finance, mobile, travel, fitness, and hospitality.
- Beauty Bulletin: The place for beauty and personal care, including skincare, makeup, and wellness.
- Brand Advisor: All things lifestyle—covering food, beverage, homecare, and retail.
- Service Insider: Insights on services like finance, mobile, travel, fitness, and hospitality.
These platforms engage consumers with niche audiences, building social proof and generating user-generated content for brands.
These platforms engage consumers with niche audiences, building social proof and generating user-generated content for brands.