Community Brand Influencer Marketing
Our agency creates community-scaled campaigns, working with 100 – 1000 nano and micro brand influencers for large-scale digital activations.
Pioneers In Authentic
Large -Scale Influence.
Pioneers in South African influencer marketing – AT SCALE
We are a South African influencer marketing agency, curating highly targeted digital communities of 100–1,000 nano and micro-influencers for each influencer campaign. Through genuine storytelling and social media influencer marketing, we position your brand at the heart of real conversations with consumers.
We Position Your Brand
At The Centre Of A Mass
Social Conversation.
We position your brand at the centre of a mass social conversation.
With flexible tactical activations and fully-managed campaign-based solutions, we align with your brand strategies to create an effective influencer marketing strategy per campaign. Our South African brand influencer campaigns engage audiences authentically, generating social proof and meaningful engagement.
Community Brand
Influencer Marketing
Our agency creates community-scaled campaigns, working with 100 – 1000 nano and micro brand influencers for large-scale digital activations.
Contact Us.
Pioneers in South African
influencer marketing – AT SCALE
We are a South African influencer marketing agency, curating highly targeted digital communities of 100–1,000 nano and micro-influencers for each influencer campaign. Through genuine storytelling and social media influencer marketing, we position your brand at the heart of real conversations with consumers.
We position your brand at the centre of a mass social conversation.
With flexible tactical activations and fully-managed campaign-based solutions, we align with your brand strategies to create an effective influencer marketing strategy per campaign. Our South African brand influencer campaigns engage audiences authentically, generating social proof and meaningful engagement.
What we do.
What we do.
Deliver:
- A bespoke influencer marketing strategy with a unique social story
- Real engagement that converts
- Expanded user-generated content for brands
- Actionable consumer insights from consumers who apply to work with a brand in a community of influencers
- Full-service influencer campaign and community management
Drive:
- Mass social sampling and consumer consideration
- Online storytelling & brand engagement
- Brand awareness, perception, education, consideration & conversion
- Engaged brand communities
Achieve:
- Outstanding ROI aligned with campaign KPIs
- Social proof to strengthen your brand influence
- Placing your brand at the epicentre of a community influencer campaign
- Grow your brand tribe with every new influencer campaign
How we do it.
How we do it.
For 15 years, we’ve led the way as a South African influencer agency, building a growing database of over 250,000+ influencers. All collaborations are trade exchanges—no paid-partnership labelling—ensuring that influencers share authentic consumer opinions of your products or services in exchange for being gifted with product hampers and experiences.
Categories we work in.
Categories we work in.
-
- Beauty: Partnering with influencers for storytelling about beauty and personal care products.
- FMCG: We put the FAST into FMCG, generating mass engagement to drive sales uplift
- Lifestyle: Showcasing homecare, travel, and retail experiences.
- Services: Influencing decisions on mobile, finance, insurance, fitness solutions, and more.
- Tech: Driving mass conversations around tech products.
- Alcohol: Engaging niche communities with personalised campaigns.
- More
Our 3 established
community platforms.
Trusted nationwide by brands and consumers, we have three B2C omni-channel publishing platforms, where 250 000+ consumers and influencers join communities and connect with one another and brands. Distinctively ours, actively engaging, and industry-leading.
Brand Advisor
The platform for all things lifestyle-related, including food, beverage, pets, homecare, retail and more.
brandadvisor.co.za
Beauty Bulletin
The platform for all things beauty-related, including makeup, hair, skin, personal care, health, wellness and more.
beautybulletin.com
Service Insider
The platform for all things services-related, including finances, mobile, internet, fitness, dining hospitality, travel and more.
serviceinsider.co.za
How we help you launch and grow through influencer marketing
Use Us To.
Launch
A brand or new product.
Amplify
Existing brand campaigns, promotions & tactical activations.
Boost
Ongoing brand activity for
extended awareness.
Consumer
Reviews and insights.
Expand
User-generated content.
Support
Existing macro influencer
partnerships.
How we help you launch and grow through influencer marketing
Use Us To.
Launch
A brand or new product.
Amplify
Existing brand campaigns,
promotions & tactical activations.
Boost
Ongoing brand activity for
extended awareness.
Consumer
Reviews and insights.
Expand
User-generated content.
Support
Existing macro influencer
partnerships.
Client testimonials.
The team is super helpful and ensures the campaign mechanic is unique and will stand out. Their reporting is super detailed and their ways of working with their influencers really drive long-term partnerships with the brand. I have always reached or over-achieved my KPIs using this service, so it 100% drives value for my brands. I have been and will continue to recommend this service to other brands/companies.
Ammarah ChandUnilever Hard Surface Cleaning Brand Manager
Your next local influencer campaign will find great success if you take on Beauty Bulletin as your partner, just like we have and will continue to do!
Keri GovenderAvon Senior Category Manager
Lori, Mirelle and the entire Brand Influence team went above and beyond to ensure our multiple campaigns over the years and management thereof were not only met but exceeded. Their capability of understanding our briefs, the attention to detail, professionalism and management of our Influencer campaigns for Havaianas every time was truly impressive.
Carmen RabinowitzHavaianas Marketing Manager
I have worked with the Brand Influence team on a number of projects and it has been a great partnership so far. It is absolutely refreshing to work with a collaborative team that takes the time to understand our brands and our consumers and always puts together such relevant and fun campaigns. They are thorough with their planning and they make the implementation process seamless. They are quick to respond and work very hard to deliver top-quality work. We have achieved some fantastic results using the Brand Influence team to launch some of our new products.
Kershnee KalleeParmalat Marketing Manager
We love working together! KPIs met and exceeded every campaign! The content created adds such value to our marketing efforts. And we love having the country to be able to be a part of what we are marketing.
Jenna Maree-Kipling Checkers Digital Marketing Campaign Manager
Our experience with the Brand Influence team has been exceptional. Their innovative use of authentic large-scale micro-influencer campaigns has greatly enhanced the campaigns we’ve worked with them on. The team are experts in their space and the entire content creation and publishing process has been seamless and efficient. I wholeheartedly recommend Brand Influence and look forward to partnering on many more campaigns.
Di Wilson CEO Integer/Hotspot and Managing Director at Shop! SA
From the moment Live Easy started to work with Adele, Kayla and the Brand Influence team, processes were put into place, the team was effective and always communicating what was expected from both parties. Genuine engagement and innovative ideas come together to create an unforgettable experience for the influencers who attended the events and for our staff too. We definitely learned a lot during this campaign. We are thrilled with the amazing results and can’t wait to use the content generated for our brand.
Lauren BlochHead of Marketing for Live Easy
What a refreshing experience! Always felt the Brand Influence team was fully engaged with lots of excitement and application. Unbelievable feedback from Adele and her team. Super thrilled about what we set out to do and what was achieved.
Jeffrey FroomCo-founder of Live Easy
Incredible value and a dedicated team of specialists made for a seamless process. They go the extra mile, delivering over 300 pieces of user-generated content for Chip n Dip. We’ll definitely be back!
Gary BlochFounder at CaterCorp
I cannot recommend this influencer agency highly enough! Their service delivery is impeccable, consistently exceeding our expectations. They manage timelines with exceptional efficiency, ensuring every campaign runs smoothly and punctually. What truly sets them apart is their fantastic attitude – always positive, professional, and proactive. Their team is a joy to work with, making the entire process seamless and enjoyable. This agency is a true partner in success
Katinka Van HuyssteenMarketing Manager at Ackermans
This team clearly understood our brief from the onset. Content was creative, recruitment well targeted and every step of the execution process handled with personalised, professional efficiency. It meant that end results generated KPI’s well ahead of our targets, detailed through robust reporting. For a growing brand with limited budget, the achieved media value drove significant ROI.
Jacquelyn PatersonCountry Marketing Lead (Pharma and Personal Care) The Himalaya Drug Company (Pty) Ltd
We’ve been working with Brand Influence for a number of years. They are our preferred influencer marketer partner for bankable reach. Many of their campaigns that they’ve executed have had double-digit sales-out volume growth and unparalleled ROI.
Jason FricholManaging Director ACDOCOSA
Working with Brand Influence was a game-changer for our 100-person influencer campaign. They truly lead with authenticity, handled all our requests, and made the entire process effortless.
Julian, Senior Manager MTN MoMo South Africa
Looking To Build Your BRAND With Genuine Social Media Influencer Marketing?
First, we get your ‘WHY’. Then we craft an impactful campaign solution that delivers on your objectives. Our South African influencer marketing agency facilitates trade exchanges and gets vetted influencers talking about your brand!
Ready To Grow Your Influence?
Love trying products or testing services in exchange for your honest opinions? Join our communities of South African influencers and discover the power of your influence.
Straight from Brand
Influence headquarters.
Dive into the latest articles, updates, & exciting news straight from our headquarters. Discover our insider tips, bold launches & social stories that will leave you inspired.
Find out more
Driven social stories, through unique hashtag conversations, we provide a comprehensive 360 solution that includes design, copy, and production. Each campaign uses a unique hashtag to accurately group, monitor and track the conversation, in partnership with Tagger.
Our approach involves developing a cohesive influencer strategy, centered around compelling narratives that engage audiences and amplify your brand’s message.
Our 3 established
community platforms.
Trusted nationwide by brands and consumers, we have three B2C omni-channel publishing platforms, where 250 000+ consumers and influencers join communities and connect with one another and brands. Distinctively ours, actively engaging, and industry-leading.
Brand Advisor
The platform for all things lifestyle-related, including food, beverage, pets, homecare, retail and more.
Brandadvisor.co.za
Beauty Bulletin
The platform for all things beauty-related, including makeup, hair, skin, personal care, health, wellness and more.
Beautybulletin.com
Service Insider
The platform for all things services-related, including finances, mobile, internet, fitness, dining hospitality, travel and more.
Serviceinsider.co.za
Client testimonials
Your next local influencer campaign will find great success if you take on Beauty Bulletin as your partner, just like we have and will continue to do!
Keri GovenderAvon Senior Category Manager
The team is super helpful and ensures the campaign mechanic is unique and will stand out. Their reporting is super detailed and their ways of working with their influencers really drive long-term partnerships with the brand. I have always reached or over-achieved my KPIs using this service, so it 100% drives value for my brands. I have been and will continue to recommend this service to other brands/companies.
Ammarah ChandUnilever Hard Surface Cleaning Brand Manager
Lori, Mirelle and the entire Brand Influence team went above and beyond to ensure our multiple campaigns over the years and management thereof were not only met but exceeded. Their capability of understanding our briefs, the attention to detail, professionalism and management of our Influencer campaigns for Havaianas every time was truly impressive.
Carmen RabinowitzHavaianas Marketing Manager
I have worked with the Brand Influence team on a number of projects and it has been a great partnership so far. It is absolutely refreshing to work with a collaborative team that takes the time to understand our brands and our consumers and always puts together such relevant and fun campaigns. They are thorough with their planning and they make the implementation process seamless. They are quick to respond and work very hard to deliver top-quality work. We have achieved some fantastic results using the Brand Influence team to launch some of our new products.
Kershnee KalleeParmalat Marketing Manager
We love working together! KPIs met and exceeded every campaign! The content created adds such value to our marketing efforts. And we love having the country to be able to be a part of what we are marketing.
Jenna Maree-Kipling Checkers Digital Marketing Campaign Manager
Our experience with the Brand Influence team has been exceptional. Their innovative use of authentic large-scale micro-influencer campaigns has greatly enhanced the campaigns we’ve worked with them on. The team are experts in their space and the entire content creation and publishing process has been seamless and efficient. I wholeheartedly recommend Brand Influence and look forward to partnering on many more campaigns.
Di Wilson CEO Integer/Hotspot and Managing Director at Shop! SA
From the moment Live Easy started to work with Adele, Kayla and the Brand Influence team, processes were put into place, the team was effective and always communicating what was expected from both parties. Genuine engagement and innovative ideas come together to create an unforgettable experience for the influencers who attended the events and for our staff too. We definitely learned a lot during this campaign. We are thrilled with the amazing results and can’t wait to use the content generated for our brand.
Lauren BlochHead of Marketing for Live Easy
What a refreshing experience! Always felt the Brand Influence team was fully engaged with lots of excitement and application. Unbelievable feedback from Adele and her team. Super thrilled about what we set out to do and what was achieved.
Jeffrey FroomCo-founder of Live Easy
Incredible value and a dedicated team of specialists made for a seamless process. They go the extra mile, delivering over 300 pieces of user-generated content for Chip n Dip. We’ll definitely be back!
Gary Bloch Founder at CaterCorp
I cannot recommend this influencer agency highly enough! Their service delivery is impeccable, consistently exceeding our expectations. They manage timelines with exceptional efficiency, ensuring every campaign runs smoothly and punctually. What truly sets them apart is their fantastic attitude – always positive, professional, and proactive. Their team is a joy to work with, making the entire process seamless and enjoyable. This agency is a true partner in success.
Katinka Van HuyssteenMarketing Manager at Ackermans
This team clearly understood our brief from the onset. Content was creative, recruitment well targeted and every step of the execution process handled with personalised, professional efficiency. It meant that end results generated KPI’s well ahead of our targets, detailed through robust reporting. For a growing brand with limited budget, the achieved media value drove significant ROI.
Jacquelyn PatersonCountry Marketing Lead (Pharma and Personal Care) The Himalaya Drug Company (Pty) Ltd
We’ve been working with Brand Influence for a number of years. They are our preferred influencer marketer partner for bankable reach. Many of their campaigns that they’ve executed have had double-digit sales-out volume growth and unparalleled ROI.
JASON FRICHOL Managing Director ACDOCOSA
Working with Brand Influence was a game-changer for our 100-person influencer campaign. They truly lead with authenticity, handled all our requests, and made the entire process effortless.
Julian, Senior ManagerMTN MoMo South Africa
Looking To Build Your BRAND With Genuine Social Media Influencer Marketing?
First, we get your ‘WHY’. Then we craft an impactful campaign solution that delivers on your objectives. Our South African influencer marketing agency facilitates trade exchanges and gets vetted influencers talking about your brand!
Ready To Grow Your Influence?
Love trying products or testing services in exchange for your honest opinions? Join our communities of South African influencers and discover the power of your influence.
Straight from Brand Influence headquarters.
Dive into the latest articles, updates, & exciting news straight from our headquarters. Discover our insider tips, bold launches & social stories that will leave you inspired.
Brand Advisor
The platform for all things lifestyle-related, including food, beverage, pets, homecare, retail and more.
brandadvisor.co.za
Top Searches
Awards: SHOP! Award: Avon Hydramatic Matte Lipstick Campaign | Prism Award: Prime Energy Hydration Launch In South Africa with Checkers
Award Nominations: Bookmark Awards | Masa Awards
Topics: Influencer Marketing vs. Celebrity Endorsement | Influencer Marketing vs. Traditional Marketing | Scaling A Community of Conversation with Influencers | Community Influencer Marketing in South Africa | The Power of User-Generated Content | Launching International Brands In South Africa | What Does An Influencer Marketing Agency Do? | Boost Sales With Micro-Influencers And Nano-Influencers In South Africa | What Are Brand Influence’s Influencer Marketing Platforms? | How To Go Viral And Create Social Proof As An Influencer | Apply To Be A South African Influencer With Brand Influence | Find New Brands To Work With As An Influencer