Our influencer marketing services
Unlock your brand’s potential with our comprehensive influencer marketing packages . As a leading South African influencer marketing agency, we offer flexible, ad hoc campaign activations, retainer-free solutions, and agency collaborations that align with your existing strategies. Expect amplified conversations, impactful reviews, and evergreen user-generated content to elevate your brand’s digital presence.
At Brand Influence, we transcend traditional influencer marketing strategies with a distinctive blend of human insight and strategic prowess. Our unique methodology sets us apart, with our three independently owned B2C community platforms acting as influencers themselves, driving deeper engagement and delivering social proof.
Crafting influencers.
Crafting Influencers.
We build driven social stories with unique hashtag conversations, offering a 360-degree solution that includes design, copy, and production. Each influencer campaign is meticulously tracked through Tagger to monitor conversations and engagement.
Our social media influencer marketing solutions ensure cohesive strategies that strengthen your brand influence by delivering social proof.
Highly targeted influencer selection.
Highly Targeted Influencer Selection.
Our selection process goes beyond algorithms. With access to a vast network of 250,000+ South African influencers, content creators and consumers, we ensure precise matches for your campaigns.
By focusing on nano and micro-influencers, we foster genuine connections between brands and audiences, delivering a more personal and trustworthy engagement.
Insightful surveys.
Insightful Surveys.
Each project taps into valuable consumer insights through surveys, with 2,000–6,000 targeted opt-ins per project. These surveys help us recruit the ideal community of influencers for your campaign, whilst enriching your understanding of market preferences, allowing you to fine-tune your marketing strategy.
Logistics management.
We manage the end-to-end process of packing and couriering products door-to-door, making sure your product (the trade exchange) gets into the hands of influencers.
Hands-on community management.
Our team actively manages each campaign, from product distribution to content quality control. Influencers receive clear guidelines, ensuring they align with your brand’s objectives while generating impactful, shareable content.
Since we conduct a manual selection process with thorough human vetting, we don’t pre-approve influencer content. Dynamic social activations, such as challenges and competitions, generate immediate excitement and amplify your brand’s message in real time.
Campaign Activation.
Campaign activation.
We Craft.
Strategic, narrative-driven content that matches your brand’s voice.
We provide.
Expert guidance to ensure influencers maintain high content standards.
We Drive.
Each conversation through our three established omni-channel platforms—Beauty Bulletin, Brand Advisor, and Service Insider—producing genuine user-generated content.
We Create.
Excitement through social activations, competitions, and e-vents that magnify your brand’s reach.
Social listening & KPIs.
This allows us to adjust influencer campaign strategies as needed, ensuring we exceed KPIs and deliver exceptional results and reporting that includes all the metrics that matter, along with share of voice results.
We use advanced social listening software, including Tagger, to track real-time conversations and trends related to your brand.
Reporting.
At the end of your campaign, you will receive a comprehensive campaign report with the project results, social listening results, consumer insights, social amplification results, as well as all project learnings & insights.
What you’ll get from our campaigns
Quality Consumer-Generated Content
Over 200+ pieces of user-generated content (UGC) per project, which can be repurposed for future marketing efforts.
Quality Consumer-Generated Content
Over 200+ pieces of user-generated content (UGC) per project, which can be repurposed for future marketing efforts.
Consumer Research.
Each project generates 3,500+ survey responses on average, providing invaluable insights into consumer preferences.
Consumer Research.
Each project generates 3,500+ survey responses on average, providing invaluable insights into consumer preferences.
Authenticity.
Authentic voices creating deeper
connections with their audience.
Scalable Awareness:
We build brand-aligned communities, driving reach and sustained engagement.
Scalable Awareness:
We build brand-aligned communities, driving reach and sustained engagement.
Genuine Engagement:
Our micro and nano influencer approach working with real people who are consumers too, fosters deep connections with audiences, often exceeding engagement expectations.
Genuine Engagement:
Our micro and nano influencer approach working with real people who are consumers too, fosters deep connections with audiences, often exceeding engagement expectations.
360-Degree Campaign Coordination
Full-service influencer community and campaign management ensures seamless coordination across platforms.
360-Degree Campaign Coordination
Full-service influencer community and campaign management ensures seamless coordination across platforms.
Added Value.
Leveraging our strong influencer
relationships, campaigns often deliver
mass added value across platforms.
Added Value.
Leveraging our strong influencer relationships, campaigns often deliver mass added value across platforms.
Our solutions.
SOLUTION 1. (2-3 week Activation)
Social Story
(Standard 2 post narrative)
Online Review
(Optional for influencers)
SOLUTION 2. (3-4 week Activation)
Social Story
(Standard 2 post narrative)
Online Review
(Optional for influencers)
E-Vent Activation
(Includes additional assets)
| Packing options | Small | Medium | Large | X Large | XX Large |
|---|---|---|---|---|---|
|
Total Influencers |
100 |
150 |
250 |
500 |
1000 |
End-to-end campaign
management.
concept provided.
hamper drops & briefing
influencers.
Robust social listening.
Deliver granular reporting
& consumer insights.
Data sharing agreements.
concept provided.
Campaign Live phase:
Influentials explode online &
across our networks.
Influential community
management & moderation.
UGC collection & supplied.
KPIs upfront.
phase across our Networks
linking to survey.
vetting phase.
Brand aligned narrative
concept provided.
KPIs upfront.
Live Opt-in recruitment
phase across our
Networks linking to survey.
Influencer selection &
vetting phase.
Courier coordination,
hamper drops & briefing
influencers
Campaign Live phase:
Influentials explode online &
across our networks.
Influential community
management & moderation.
UGC collection & supplied.
Robust social listening.
Deliver granular reporting
& consumer insights.
Data sharing agreements.
Brand aligned narrative
concept provided.